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This brand was named in tribute to my late mother, Deborah Louise, who I lost to cancer in 2017. Her memory inspires me to question the usual way of doing things and answer a clear need in the market - jewellery made to withstand everyday wear. Each piece I design is backed by a lifetime guarantee against fading, because I believe jewellery should last just as long as the memories behind it.
With love, Liv x
I chose my brand name as a tribute to my late mum, Deborah Louise, who I sadly lost to cancer in 2017. Her legacy inspires me to question the ordinary and answer a clear need in the market - jewellery made to withstand daily life. Each piece I design carries a lifetime guarantee against fading, as I believe jewellery should last as beautifully as the memories it holds.
With lots of love, Liv X
2017
Liv loses her mother, Deborah Louise, in a life-shaping moment that changes the way she sees love, memory, and legacy. Through that grief, she begins reflecting on what truly remains — the emotions, keepsakes, and meaningful pieces that help us feel close to the people we carry with us.
2020
While searching for jewellery she could wear every day — from work and travel to workouts and sleep — Liv starts exploring strong, waterproof materials. She believes jewellery should reflect the people who wear it: enduring, dependable, and made for real life.
The concept for D. Louise starts to take shape, named in tribute to her mother so her presence could live on through every piece.
2021
With a clear vision to create jewellery you never need to remove, Liv officially launches D. Louise.
The first collection is crafted in premium stainless steel with 14k gold plating, offering beauty without compromise.
The brand quickly builds momentum through its blend of style, strength, and sentiment — resonating with customers who want jewellery that fits effortlessly into everyday life.
2017
Liv loses her mum, Deborah Louise, a defining moment that changes how she sees life, love, and legacy. In grief, Liv begins thinking about what truly remains—memories, emotions, and the meaningful symbols we wear to keep loved ones close.
2020
After struggling to find jewellery she could wear every day—through work, travel, workouts, and even sleep—Liv starts exploring durable, waterproof materials. She realises jewellery should feel as strong as the people who wear it: resilient, timeless, and made for real life.
The idea for D. Louise takes shape, named in honour of her mother, so her influence lives on in every piece.
2021
With a clear mission to create “jewellery you don’t need to take off,” Liv officially launches D. Louise.
The first collection is made from high-quality stainless steel with 14k gold plating, bringing beauty without compromise.
The brand quickly gains momentum for its blend of style, strength, and sentiment, connecting with customers who want jewellery that fits effortlessly into daily life.
